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Feed the Children
At Feed the Children, I'm privileged to contribute to our mission of creating a world where no child goes to bed hungry through a variety of roles.
Creating a world-class team & culture
A key focus has been building a world-class MarCom & Creative team and fostering a dynamic culture.
We've assembled a diverse group of talented professionals from agency, entertainment, fashion, tech, and non-profit sectors, including writers, editors, creatives, cinematographers, and strategists.
This unique blend of experience has fostered innovative approaches to positioning Feed the Children.
We prioritize innovation, experimentation, collaboration, and calculated risk-taking, driving continuous improvement.
Storytelling is central to our work. We believe in delivering impactful, emotional narratives that uphold dignity and resonate with our global audience.
As a hands-on leader, I actively create campaigns, direct commercial productions, and lead the capture of global media content domestically and internationally.
Integrated Campaigns-Help Kids Bloom!
Like seeds sprouting on those first warm, colorful days of spring, children should be able to blossom and reach for the sun.
Feed the Children's Color of Your Love – Help Kids Bloom campaign reimagined nonprofit storytelling through bold, optimistic creative that celebrated the power of generosity to help children and families thrive. Rather than focusing solely on the challenges of hunger and poverty, the campaign highlighted the hope, resilience, and opportunity that grow when people come together to make a difference. Through vibrant visuals, emotionally resonant storytelling, and an integrated multimedia approach, Help Kids Bloom connected with audiences in a fresh, memorable way while reinforcing Feed the Children's mission to create a world where no child goes to bed hungry.
Over its two-year run, the campaign delivered exceptional national visibility through donated television media. It generated 84,994 television airings, reaching an estimated 603.4 million impressions and earning more than $41.1 million in donated media value.
These results significantly expanded Feed the Children's brand awareness, introduced the organization to new audiences, and demonstrated the power of creative storytelling to inspire generosity and amplify impact at scale.
