Feed the Children

Creating a world-class team & culture

For the Marcom & Creative team, we developed and recruited skilled professionals from various backgrounds.

Writers, editors, creatives, cinematographers, and strategist from Agency, Entertainment, Fashion, Tech, and Non-profit industries are represented in this blended team.

This eclectic mix of backgrounds has resulted in a unique way of looking at how we position Feed the Children.

We believe in innovation, experimentation, and thoughtful risk-taking so we can learn and incrementally improve performance.

Storytelling is key to everything we do

Emotional storytelling without exploitation and with dignity, is paramount in communicating to our global audience.

As a hands-on leader, in addition to building and leading the team, I create campaigns, direct commercial production and travel domestically & internationally to capture global media content.

PSA's

IF WORDS WERE ENOUGH

This PSA campaign features an original poem, Enough written by Canadian poet Josephine LoRe. The poem first appeared on the Poetry X Hunger website and was chosen by Feed the Children for this important public message. Through these poetic words recited in the Public Service Announcement and short, on-screen vignettes, viewers are invited to envision the hunger-free world that so many people have dreamed about.

Big Smiles, Little Faces

Using misdirection and edutainment, Big Smiles, Little Faces highly engages the viewer through striking visuals and editorial pacing before revealing the true nature of this PSA.

Help Kids Bloom

This campaign is meant to visually stop you in your tracks,” said Gard. “We are using beautiful collages of springtime flowers and pastels, each focused on a different category of support Feed the Children provides — food, hygiene and clean water, education and other essentials. I knew our leading question, coupled with the distinctive visuals, would stand out from traditional campaigns. This approach was intended to appeal to a mass audience.