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Brand partnerships
The Global Creative team in partnership with product marketing and business development help create the strategy for the brand partnership including any media, design elements, social content, product integration or custom assets.
Partnership examples
Republic Records and Taylor Swift partnered with PicsArt to promote the new album, Lover, with a Taylor Swift in-app takeover.
To build excitement and engage Swifties,
PicsArt launched a 10-Day Global
Let’s Be Lovers Lyrics Challenge,
where fans were invited to create fan art
using their favorite lyrics off the new album,
resulting in the most successful brand challenge in PicsArt’s history.
Republic Records and the Jonas Brothers partnered with PicsArt to engage the band’s global fanbase in an exciting PicsArt campaign centered around their Happiness Begins album and tour.
In the 10-Day Global “Happiness Begins” Edit Challenge,
fans had the opportunity to create album-inspired edits
with custom stickers, images, backgrounds, and more.
The campaign truly spread happiness, resulting in one of the most
successful brand challenges in PicsArt’s history.
Take a look at what’s possible with PicsArt.
Fox & X-Men: Dark Phoenix partnered with PicsArt to promote the global release of X-Men: Dark Phoenix.
In the “X-Men: Dark Phoenix” 10 Day Global Challenge,
fans used assets and stickers from the film
to create fan remixes of Jean Grey for
a chance to win recognition on social by
X-Men Dark Phoenix and PicsArt.
Take a look at what’s possible with PicsArt.