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Chris Gard Creative

Apple

Executive Creative Director


Leading Global Creative Services, I was honored to collaborate with talented colleagues worldwide.

Global Content Curation and Media Gallery

A key challenge upon joining Apple was crafting a strategy to deliver globally consistent, high-quality, cost-effective, and relevant content.

This content was crucial for supporting sales, marketing, and storytelling, needing to convey a cohesive global brand while still enabling unique regional narratives.


I tackled this by developing a scalable production plan and budget, and establishing a global media gallery. This centralized resource provided our worldwide teams with immediate access to essential content. 


Collaborating with regional teams and external production partners, I executive-produced and directed quarterly shoots in multiple countries. This hands-on leadership ensured a constant influx of fresh, compelling content, readily available for our teams across the globe.

Apple Global Media Gallery

Stories, Events and Sales Videos

Apple Latin America

A Day in the Life

Global Sales Conference Video

Apple Customer Experience (ACE)

Global Sales Training Video

Apple Shop Santiago

John Brandon Keynote Open

Behind the scenes

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Lionsgate TVGN

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