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Apple
Executive Creative Director
Leading Global Creative Services, I was honored to collaborate with talented colleagues worldwide.
Global Content Curation and Media Gallery
A key challenge upon joining Apple was crafting a strategy to deliver globally consistent, high-quality, cost-effective, and relevant content.
This content was crucial for supporting sales, marketing, and storytelling, needing to convey a cohesive global brand while still enabling unique regional narratives.
I tackled this by developing a scalable production plan and budget, and establishing a global media gallery. This centralized resource provided our worldwide teams with immediate access to essential content.
Collaborating with regional teams and external production partners, I executive-produced and directed quarterly shoots in multiple countries. This hands-on leadership ensured a constant influx of fresh, compelling content, readily available for our teams across the globe.
Behind the scenes
